The Enjoy European Quality Food project, co-financed by the European Union, is a three-year information and enhancement campaign focused on quality certified products, especially wine, oil and cheeses with Designation of Origin, Geographical Indication and Guaranteed Traditional Specialty certifications.
The project is aimed at involving the consumer within a path of information and education focused on authentic European food and wine, with the aim of creating a new approach towards certified products. Events are planned in Italy, Germany, the UK, Spain and Poland.
Six different Italian organisations are taking part in the initiative: Consorzio Tutela Provolone Valpadana, Consorzio per la Tutela Dell’Asti DOCG, Consorzio di Tutela Conegliano Valdobbiadene Prosecco Superiore Docg, Consorzio Vino Nobile Montepulciano DOCG, APOT, Associazione Produttori Olivicoli Toscani and Latteria Soligo. More information is available on www.eeqf.eu
ICCIUK is collaborating with the project partners and Consilium Comunicazione in the promotion of the project in the UK.
During the 2019 World Week of Italian Cuisine, a first press conference / round table will be organised at the Italian Cultural Institute in London in order to present the EEQF project to the media / UK influencers as well as the events scheduled in 2020.The event will be held on November 20th and will be followed by a tasting of some certified products.
During 2020 and 2021, the ICCIUK will organise other press conferences dedicated to the project: in addition, the Chamber will promote a series of events organised by the project partners, such as tasting weeks held at Italian restaurants in the UK, trade fairs, seminars, workshops and B2B meetings.
For more information, please see the attached documents and / or contact events@italchamind.org.uk